Attracting Millennials To The Mission


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Melanie Lockwood Herman, Executive Director of the Nonprofit Risk Management Center in Leesburg, VA, highlights a Fast Company magazine story, titled "Millennials in the Corner Office, Gen Y Bosses Tell Us How They Lead".

The story's results come from a survey on Millennial leaders conducted by Fast Company, Inc., and the career-development site Muse. The stats findings reveal the Millennial mindset, such as being eager to learn and being champions of transparency. But there's a downside to buying into stereotypes about any generation of workers and donors, including Millennials, Herman writes.

To change the perception of stereotypes, such as "You can't teach an old dog new tricks" and "Millennials are entitled", Herman lists ideas to tackle these generational boundaries.

These ideas include: make learning new skills a must for all staff; model the commitment to learn; keep it real; remind yourself that it's a job, not a tattoo; and sync what you do with what you say.

Herman advises that it's time to revise "millennial" as a moniker of youth culture. She says that whatever you thought a millennial was, it now means an older person. Read the Entire Article


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