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In a part two of a three part series from Black Star News, the authors of this article share their interview with Christopher E. Lee, CEO of Think Inspired.
They talked with Lee and share a summary of Lee's insights into why it is important for nonprofits to know and monitor their brand.
Lee talks about the branding process, where it begins with the organization's mission and vision. The branding process includes the key individuals (internal and external) to the organization, a close look at organizational culture, and having a branding strategy.
According to Lee, organizations should have brand identity components such as a logo, official color schemes, and tagline, which will be the basis for all future, online and offline marketing elements.
Lee also shares the key elements of a branding program and answers how an organization know if its brand is working or not.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
If Mark Parker wins the Democratic primary for a Baltimore city council seat, he'll be the city's first openly gay lawmaker. The 42-year-old pastor, who says he's "personally and professionally...more
"California is a global leader in the fight against climate change," Ben Stapleton says. "Our state is experiencing the increasing impacts of climate change and yet, has an enormous opportunity...more
The nation's second-largest for-profit education company is being bought by a private equity firm in a deal said to be worth more than $5 billion, the Wall Street Journal reports. Under the...more
Foundation: California Community Foundation, San Diego Foundation
The San Diego Foundation is calling for proposals for its 2024 Community Scholars Initiative grant program, which aims to fund "high-impact projects that support students with disabilities, foster...more
In the fourth quarter of 2023, American household debt hit $17.5 trillion, according to the Federal Reserve's quarterly report on household debt and credit. That's $212 billion more than in the...more
The new president of the International Storytelling Center in Jonesborough, Tenn., says he'll bring a "keen appreciation for the arts and Appalachian history" to the job, the Knoxville News Sentinel...more
It's not every day that a hospital is named the nation's top medical facility, but that's exactly what's happened at Alabama's Children's of Alabama. The Children's of Alabama Clinical Scholars...more
"Is there anything we can help you with today?" asks a text message, followed by a series of seven follow-up texts over 30 days. The idea is to make it as easy for patients to get in touch with...more
There's a growing market for digital diabetes management tools, but a new report from the Peterson Health Technology Institute (PHTI) is warning that these tools aren't helping people with type 2...more
Foundation: Gates Foundation
"The rapid pace of innovation in artificial intelligence, biotechnology, and more is opening new doors for progress in global health." That's the takeaway from the International Center for...more
Nonprofit Management News from...
Microsoft Philanthropies
California Community Foundation
San Diego Foundation
Gates Foundation
Hewlett Foundation
United Nations Foundation
Community Foundation of Sarasota County
Community Foundation of the Ozarks
Arkansas Community Foundation
Boston Foundation
Cambridge Community Foundation
Social Entrepreneurship
Spotlight
This Social Innovation Helps Prevent Bed Sores in Wheelchair Users
Co-founders William Mann and David Mravyan devised the Sensimat during a mandatory project for their MBA at the Richard Ivey School of Business in Canada. Sensimat is a device that helps manage and assess pressure among wheelchair users.
