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In a part two of a three part series from Black Star News, the authors of this article share their interview with Christopher E. Lee, CEO of Think Inspired.
They talked with Lee and share a summary of Lee's insights into why it is important for nonprofits to know and monitor their brand.
Lee talks about the branding process, where it begins with the organization's mission and vision. The branding process includes the key individuals (internal and external) to the organization, a close look at organizational culture, and having a branding strategy.
According to Lee, organizations should have brand identity components such as a logo, official color schemes, and tagline, which will be the basis for all future, online and offline marketing elements.
Lee also shares the key elements of a branding program and answers how an organization know if its brand is working or not.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
When Max and Allen Low were kids, their parents would ask them to spend a few minutes picking up garbage. "This became a habit which continued into adulthood, and we still make time for that...more
Foundation: Whitefish Community Foundation
"Through our collective efforts, we're not just providing financial support, but we're investing in Montana's vitality and resilience." That from Mike Smith, president of Glacier Bank, which...more
Foundation: Community Foundation of Broward
Ten nonprofit organizations in South Florida are getting a total of $300,000 in grants thanks to a new fund meant to fight discrimination in the LGBTQ community. The Our Fund Foundation and the...more
"It's more than just food and water and shelter, we now know that as a society, we now know that as a society." That's what an Alaska school board member has to say about a bill that would...more
If you're looking for a getaway from the city that never sleeps, India's Goa is the place for you. But if you're looking for a getaway from the city that never sleeps, Goa is the place for...more
When Gladys Markus graduated from her accounting course at Nigeria's Plateau State University last year, she had one thing on her mind: Starting a food business. The then-22-year-old had been...more
"People used to go swimming in it, and then how grateful [they] are for the work that we're doing in conjunction with the government and other organizations," Mike Smith tells This Week in...more
"A nutritious breakfast isn't just about filing empty stomachs; it's about nourishing young minds." That's what Vicki Cutler, a branch manager at Prospera Credit Union in British Columbia, had to...more
Devin Booker is making good on his promise to give $2.5 million to Arizona nonprofits over the next five years. The NBA player and the Phoenix Suns have announced the recipients of the 2023-24...more
The Starved Rock Country Community Foundation is asking for donations for its 2024 Spring Appeal, which will fund education, mental health, local history, fine arts, entrepreneurship revitalization,...more
Nonprofit Management News from...
Global Fund for Women
Tides Foundation
Whitefish Community Foundation
Community Foundation of Broward
Rhode Island Foundation
Porter County Community Foundation
Community Foundation of Jackson Hole
Luzerne Foundation
Community Foundation of Western North Carolina
Winona Community Foundation
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