Ashley Lipman, an award-winning writer, provides tips and strategies nonprofits could take to get more donors and build their brand.
Lipman explores three strategies to help maximize marketing effectiveness for the long term. She recommends considering these tactics to see if they apply to your present situation.
The three strategies include:
- Be sure you're technologically savvy
- Maximize available networking assets
- Conserve resources wherever possible - including time
Lipman advises to use known best-practices to ensure whatever outreach a nonprofit does has the most impact and ensure whatever technology a nonprofit uses is as cutting-edge as they can afford.
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Social Entrepreneurship
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.