How to Get Better at Picking Creative Ideas

Justin M. Berg, assistant professor at Stanford University Graduate School of Business, investigates an understudied part of the creative process in a new paper that appears in Organizational Behavior and Human Decision Processes.

Berg conducted five experiments in which participants tackled creative projects, like devising an innovative piece of fitness equipment or a mechanism to keep people from falling asleep in self-driving cars.

He tested how well people were able to assess the potential creativity of their ideas. Berg found when participants spent only a little time developing their ideas, their predicted rankings remained correct. When they spent more time fleshing out their ideas, the idea they thought was their second best actually finished the highest in creativity.

Researchers also asked independent raters to judge how abstract each idea was. Berg found that the ideas initially ranked second in terms of creativity were also more abstract than the ideas ranked first.

Taking cue from the study, Berg offers simple takeaways when developing new ideas when opting for initial ideas that are more concrete, developing two rather than one idea to maturity, and not sharing a more abstract idea unless there is certainty in it. Read the Entire Article


Selected Grant News Headlines

A customized collection of grant news from foundations and the federal government from around the Web.

Maine Community Foundation Grant Supports Co-Working Space and Artist Cottage
Foundation: Maine Community Foundation

Monson's Economic Development Committee has received a $17,000 grant from the Maine Community Foundation's "Start Up Scale Up" program to support Monson’s new Co-working Space and Artist Cottage....more

Dane County, Madison Community Foundation Partner to Donate $5M to Local Nonprofits
Foundation: Madison Community Foundation

Thanks to the grant partnership between Dane County and the Madison Community Foundation, local nonprofit organizations affected by the pandemic will soon receive a financial boost. Dane County Chief...more

Apply for the Minnesota Initiative Foundation Social Entrepreneuship Fellowship
Foundation: Initiative Foundation, Northwest Minnesota Foundation, Southwest Initiative Foundation, West Central Initiative

The Initiators Fellowship, launched by the Initiative Foundation in 2016, is available to social entrepreneurs in its 14-county service area including the counties of Cass, Crow Wing, Mille Lacs,...more

Women Working Wonders Fund Solicits Grant Proposals
Foundation: Greater Lowell Community Foundation

The Women’s Work Miracle Foundation, a permanent endowment fund of the Greater Lowell Community Foundation, is soliciting for proposals for this year’s grant cycle, which opened on May 13, 2021....more

Nonprofits in Philadelphia Benefit from $1 million Supporting Black Communities initiative
Foundation: Philadelphia Foundation

The Philadelphia Foundation has created a fund designed to bolster the Black-led nonprofits that serve the region's Black communities.The Black Community Leaders Fund will build on a $1 million...more

Virtual Meeting Room Services Available through the East Hartford Public Library
Foundation: Hartford Foundation for Public Giving

The East Hartford Public Library has launched a virtual meeting room service through Zoom, providing a safe and convenient way of face-to-face meetings for non-profit organizations and community...more

Community Foundation of Middle Tennessee's Raises $4.2M for Middle Tennessee Nonprofits
Foundation: Community Foundation of Middle Tennessee

The Big Payback’s eighth annual 24-hour online giving event ended Thursday night by raising more than $4.2 million — $4,265,674 — in 32,941 donations to participating area nonprofit...more

Vote Your Voice: SPLC awards $11.3 million to 55 civic groups across Deep South
Foundation: Community Foundation for Greater Atlanta

The Southern Poverty Law Center is providing Election Your Voice grants totaling $11,285,000 to 55 social and voter outreach organizations in five states over the Deep South. The grants will...more

Building Community One Meal at a Time - The Fork Real Café
Foundation: South Dakota Community Foundation

Fork Real Café began seven years back when Rhonda and Dave Pearcy had a vision to help reduce hunger and improve food security in Rapid City. The camaraderie at Fork Real Café and communal vibe...more

How to Write a Theory of Change

Bridgespan tackles how a theory of change is a nonprofit's conceptual road map to impact. Bridgespan features how to write one that will help nonprofit leaders achieve their goals. According to...more






A Washington, D.C. barbecue joint provides more than food on its menu. It intends to rescue troubled young people, educate them about the food trade, and give them a shot at success.




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