How to Create a Corporate Partnership That Accelerates Your Impact


credit: Wikipedia

"It's easy for nonprofits to fall into the mindset that corporate partnerships are entirely transactional: Our organizations get money in exchange for feel-good publicity for the company."

That's what LavaMaeX, a not-for-profit that brings mobile showers and other essential services to the street, has to say about its three-year, $1.275 million partnership with Unilever's Right to Shower.

Over that time, LavaMaeX was able to disperse $370,000 in grants to 28 organizations that served more than 53,000 guests in 44 US cities, and it was able to refine its one-on-one mentoring program, develop LavaMaeX Connect, a global community space where people learn how to replicate our model, and create a new toolkit for producing Pop-Up Care Villages, where guests can get haircuts, medical care, legal advice, employment assistance, and other free services.

"We never could have accomplished all this with a one-year or single-project grant," says LavaMaeX's CEO in a blog post.

But it wasn't all good news.

Right to Shower also helped the LavaMaeX create a do-it-yourself handwashing station, helped it create a 12-episode podcast, and

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