The Great Wealth Transfer: What Nonprofits Must Do Now to Engage Millennial Donors

credit: Preservation Directory

The Great Wealth Transfer: What Nonprofits Must Do Now to Engage Millennial Donors.

An estimated $84 trillion is set to transfer from baby boomers to millennials and Gen-Xers over the next two decades.

Traditional fundraising strategies that worked with older generations are proving less effective with younger donors.

Nonprofits that leverage AI and machine learning can analyze donor behavior and identify high-potential supporters.

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